Responsible Lending

A loan that cannot be repaid is a bad outcome for the borrower and a bad outcome for us. This page sets out the commitments we hold ourselves to, in specific enough terms that you can hold us to them.

Written by the Loan For Any Purpose USA lending team. Reviewed by the Loan For Any Purpose Editorial Review Team. Last reviewed September 10, 2026. We explain products we do not sell as well as the ones we do.

We lend on affordability, not desperation

Every decision weighs your income, your existing monthly commitments and your banking history alongside your credit report. We decline applications where the payment does not fit, even where a borrower is willing to sign, and we frequently approve less than the amount requested for the same reason.

What we commit to

Commitment	What it means in practice
Full cost disclosure before signing	APR, every fee in dollars, each payment date and the total of payments
No rollovers	Payday loans are never automatically renewed, and we do not lend to cover a payment on an existing loan with us
One short-term loan at a time	We do not stack short-term loans on the same borrower
No prepayment penalty	On any product, ever
Cooling-off periods respected	Where a state requires a gap between loans, we apply it
Extended payment plans	Offered at no extra charge where state law requires them
Hardship handled by people	A named team, not an automated dialler: see trouble paying
No criminal action for non-payment	We do not pursue it and do not threaten it

We publish cheaper options than our own

Our guides cover credit union PALs at 28% APR, cash advance apps, biller payment plans and government assistance programs, and several of those beat our products on cost. That is deliberate. If a cheaper route exists and you take it, we would rather that than fund a loan you regret.

How we market

• We do not advertise "guaranteed approval". No licensed lender can guarantee approval before seeing an application.
• We do not advertise "no credit check". We run a soft inquiry, and we say so.
• We do not make unsolicited calls or texts offering approval for a loan you did not apply for.
• We do not use countdown timers or expiring offers to pressure a decision.
• Every APR figure on this site appears with the dollar cost beside it.

Who we will not lend to

• Anyone whose income does not support the payment
• Covered service members and dependents, at any rate above the 36% Military APR cap
• Anyone with an existing open short-term loan with us
• Residents of states where we are not licensed for the product
• Anyone borrowing for a prohibited purpose: gambling, tuition, securities or cryptocurrency, or anything illegal

Holding us to it

If we have not met these commitments, say so. The complaints process has published timelines, and you can go to the Consumer Financial Protection Bureau or your state regulator at any point without asking us first.